Since traffic is so crucial to make money, how to get traffic?
The website is the Internet business’ store front. A feature of Internet business that is different from real life business is this.
In real life business a prerequisite to make money is you set up shop in a prime location of your choice. In the Internet world the search engines decide for you the location of your Internet business web store.
If it feels that an Internet business store contains what customers are looking for it puts the store in the best spot in the city shopping arcades. If not, they place the Internet business store in the woods, the equivalent of page 2,567,876 on the search page!
Search engines look favorably on online business websites that are filled with abundant relevant content and with proper keywords. The best online business websites that make money are those that adhere to this fundamental principle. To rank well is the first requirement to make money online.
The keywords need to be placed in the titles and the Internet business website needs to have different customized pages which show up in response to the specific search phrases. In addition, the content should be such which adds value to the reader. It should not be boring and should have images and videos present to make them visually appealing.
Free SEO products are abundantly available on the Internet. Online business owners can use them to improve text and web page performance and also for finding the proper keywords. To succeed to make money online business owners can aim for their Internet business store front to be placed in the heart of the best shopping districts in the Internet world.
Once an online business has succeeded in attracting traffic to visit the web store, another action is important before an Internet business can succeed to make money.
The visitors must come back again and again.
Visitors to the Internet business must like what they find in the online business store and ideally also buy something. Visitors must buy then the online business can make money. But as quite a large number of purchases are not done at first sight, it is very important that they must come back again to view.
Return visitors is a contributing factor in increasing conversion rate. By conversion one means visitors to an online business who are getting converted to customers by clicking on the various “call to action” links or buttons present on the website. This is how an online business succeeds to make money.
So how to get your online business visitors to return for a second look?
When a visitor leaves an Internet business web store it is small chance that he will on his own come back for another look, simply because there are so many distracting web stores out there. And even if your Internet business store is right on Page 1 of the search engine, he may not remember what word he keyed in that brought him to your site. More visitors don’t come back means lost opportunities to make money.